Abstract Logo Designs by Logo-Genie

Whenever you hear the brand name Nike, its   logo automatically pops into your head. The logo of Nike is a perfect example of the power of Abstract Logo designs. More than often abstract logo designs can deliver instant recognition and a lasting impression. The science behind an abstract logo is stirring curiosity, numerous scientific findings have concluded that abstract logos are instant curiosity triggers; they need less consumer attention, are easily identifiable, and have lower number of fixations as compared to other types of logos, namely, descriptive and suggestive.

Abstract Logos are exactly what their name suggests, an abstract representation of the brand or product. The viewer is allowed the freedom to extract his/her own interpretation or meaning from an abstract logo design. It is very rare to see two abstract logos share some common traits but one thing that is common in all abstract logos is the fact that an abstract logo is identified and distinguished by the consumer in a single glance.

There are a number of elements that need to be properly addressed and taken care of while designing abstract logos. The basics of designing an abstract logo is that the logo should not be too abstract or else it would make it difficult to associate the brand to the logo design and similarly the logo should not be too over the top or else it will be lost in the crowd of countless logos and brands.