Abstract Logo Design by Logo-Genie

When you say Nike, ‘ ’ symbol pops into your head, the Nike Logo is a perfect example of what Abstract Logs can achieve, instant recognition. Research confirms that abstract logos are instant curiosity triggers, they need less consumer addiction to achieve identification, and have lower number of fixations that for other types of logos e.g. descriptive and suggestive.

"These days more and more companies are using Abstract Logos"

Abstract Logos are exactly what their name suggests, ‘abstract’ every one extract their own meaning from what they see, but one thing that is common is customers distinguish abstract logos in a single glance.

When designing an abstract logo we have to take care of a number of things,

if the logo is too abstract associatively between the logo and the business is difficult to establish if they are too similar then they vanish in the cloud of so many brands and their logos.